Project: Aston Martin X Waldorf Astoria Beverly Hills

Client: Waldorf Astoria Hotels and Resorts - Beverly Hills

Overview: Setting a new standard of luxury in Los Angeles

Building upon its ‘Live Unforgettable’ brand platform, we worked with Waldorf Astoria to define a relevant Automobile partner; translating the British 'power, beauty and soul' of the Aston Martin brand within Beverly Hills.

In ‘True Waldorf Service’, guests to the hotel are now offered keys to test drive Aston Martin vehicles at their leisure. Enriching the guest experience, whilst enhancing the appeal of both brands through meaningful value exchange.

The partnership offers guests the exclusive opportunity to experience driving an Aston Martin through the streets of Beverly Hills. Guests of Waldorf Astoria Beverly Hills who book suites [KH1] will have access to an Aston Martin via the hotel concierge during their stay.

Aston Martin models available include:

– The luxurious new DB11 grand-tourer – the standard-bearer for an new future generation of Aston Martins, the DB11 is the most powerful and efficient ‘DB’ production model in Aston Martin’s history.
– The company’s ultimate Super GT; the Vanquish S – with sharper styling, greater potency and increased athleticism, the Vanquish S evolves an illustrious model line that originated from Aston Martin’s legendary Works in Newport Pagnell and has proudly served at standard bearer for the marque’s sporting and stylistic values since 2001.

The Aston Martin pop-up store, located off the lobby at the Waldorf Astoria Beverly Hills, features an extensive collection of clothing, accessories, gifts and collectibles. It will feature a selection of wares for owner and enthusiasts alike, including:

– Leather luggage and accessories, handmade with the highest quality materials and exceptional design
– Aston Martin Racing’s informal ‘team wear,’ including jackets, vests, polos and t-shirts
– Branded goods, including sunglasses, model cars, posters, keyrings, baseball hats, backpacks and mugs

This is the perfect venue for current and prospective clients to indulge in the spirit of LA

Laura Schwab, President of Aston Martin the Americas